Privacy Policy

OX Products Group UK Ltd. is a company registered in England and Wales with company number 07697065 and its registered office at Osprey House, New Mill Road, Crayfields Business Park, Orpington, BR5 3QJ  (OX Products Group UK Ltd., We, Our or Us) is committed to protecting and respecting your privacy.



This policy (together with our website terms and conditions and any other documents referred to in them) applies to any personal data we collect from you, or that you provide to us, when you use our website, sign up to OX Tuff Club or use any other online service of ours (our service). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (Act), we act as a controller in relation to your personal data.


Information we may hold about you

We may collect and process the following data about you:

  • Information you give to us. You may give us information about you by filling in forms on our service, or by corresponding with us by phone, email or otherwise. This includes payment information you provide when you purchase Our products and information provided by you when completing the OX Group Tuff Club application.
  • Information provided by you when completing our website forms. This includes information provided at the time of requesting further services.
  • If you contact us by phone, email or otherwise and is provided voluntarily, we may keep a record of that correspondence.
  • We may record and monitor telephone conversations that we have with you. The purpose of any recording is for training and monitoring purposes. Any confidential information disclosed will not be used by any third party (unless required by law to do so) or used for marketing purposes. Call recordings will be kept on a secure server.
  • Details of your visits to our website including, but not limited to, traffic data, location data, web logs and other communication data.
  • We also may collect behavioural and browsing data from you for the purposes of offering you a tailored or personalised online experience.
  • We may ask you to complete surveys to assist us with quality control, and for research purposes. You do not have to respond to these surveys.


With regard to each of your visits to our service, we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer or mobile phone to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our service (including date and time); pages within our service you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.


We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

Google Analytics or other software will be used in order to help us understand how our users interact with our service. The information gathered from this service is anonymous but will ultimately help us shape a better user experience for our customers.


How do we use your personal data?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where it is necessary in order for us to perform our contract with you, or necessary for our legitimate interests (or those of a third party), and your interests, rights and freedoms do not override those interests, or where we need to comply with a legal or regulatory obligation.

We will use your personal data in the following ways and on the following legal bases:

  • to carry out our obligations arising from any contract entered into between us and you, including processing payments, fees and any charges, delivery of your goods and providing you with customer support, we do this on the basis that it is necessary in order for us to perform our contract with you;
  • we may send you direct marketing communications as part of your membership to the OX Tuff Club in relation to:
    • our products and services;
    • similar products or services that we think may be of interest to you;
    • events offers and promotions;
    • to enable you to participate in prize draws, competitions or surveys; and
    • product testing opportunities,
      we do this where you have consented by signing up to the Ox Tuff Club (provided that you have an absolute right to opt-out of any of these communications at any time, including at the time of providing us your personal data or at any time thereafter);
    • we will administer and protect our business and our service including troubleshooting, data analysis and system testing, we do this on the basis that it is in our legitimate interest to do so, and that your interests, rights and freedoms do not override those interests; and
    • we will use your personal data to regularly update and rectify any personal data we hold in relation to you and to notify you of any changes to our service or any other services, we do this on the basis that it is in our legitimate interest to do so, and that your interests, rights and freedoms do not override those interests.


We will get your consent before sending any third-party direct marketing communications to you via email. You have the right to withdraw consent at any time by contacting us.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Disclosure of Your Information

In order to make certain products or services available to you, we may need to share your information with external third parties, including.

  • marketing providers, hosting providers, delivery and courier services, and other third party providers that we use for the purposes of carrying out our obligations and exercising our rights;
  • payment providers for the purposes of processing payments arising from our contract with you;
  • if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if we or substantially all of our assets are acquired by a third party, in which case personal data held by us will be one of the transferred assets; and
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our end user agreement and other agreements, or to protect the rights, property, or safety of our products, our customers, or others.


Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In particular:

  • we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know;
  • all personal data is stored on secure servers.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our service, and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


How Long We Keep Your Personal Data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


Your Rights

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing at any time by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at [tuffclub.uk@oxtools.com ].

You have various statutory rights in relation to your personal data. In particular, you have the right to:

  • object to direct marketing communications at any time;
  • request and obtain access to your personal data;
  • rectification or erasure of your personal data, in certain circumstances;
  • object to or restrict the processing of your personal data in certain circumstances;
  • have your personal data stored in a manner in which it is portable from the environment in which it is stored by us to another environment; and
  • file a complaint with the Information Commissioner’s Office.


We reserve the right to request that you provide evidence of your identification if you ask us to carry out any steps in relation to your personal data.


Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed totuffclub.uk@oxtools.com ].



Please see our Cookie Policy page for details of cookies used by us: https://www.oxtools.co.uk/cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Services may become inaccessible or not function properly.

A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs, such as remembering your preferences and chosen items, improving your service experience and ensuring that the adverts or offers you see online are more relevant to you.

You may delete or block these cookies, but if you do, then these features will stop working, and some of our service may not work as intended.

The cookie-related information is not used to identify you personally, and the pattern data is fully under our control (except in the case of the anonymous analytics). These cookies are used only for the purposes as described here.

We use cookies in the following ways:

  • to ensure that content from our service is presented in the most effective manner for you and for your computer.
  • to administer our service and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our service to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our service safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
  • to make suggestions and recommendations to you and other users of our service about goods or services that may interest you or them.


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